Some books helpful for product development and marketing

In the last three years it has frequently happened that by reading a book and getting in depth knowledge about some of the diverse activities needed in software product development and marketing, we found out that we were doing something wrong, or were about to. Sometimes simple changes in policy have quickly lead to direct increases in sales – so its not “just theory”.

These are among the books  that have most influenced us:


Some of the beloved / informative or both are not currently in Open Lab, because some of us is reading one or is hiding it at home, among which:

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OLYMPUS DIGITAL CAMERAOur software house is not formally a startup, though product development has changed so much in the last 12 months that we are proceeding as a startup. There are many nice books from the past in our libraries, whose content is always valid.

Also a section for the IT guys:


And there is more:


3 Responses to “Some books helpful for product development and marketing”
  1. Luis Colorado says:

    There is pride in this book library. The same pride I have in my own library.

    I don’t know if that’s good or bad, but I’m inclined to think it is good.

    I love the concept of eBooks, but the main problem I have with them is that you can’t show them off as you did. 🙂

    Congratulations. I’m taking note of the ones I haven’t read.

    It warms the heart that I’m not alone, and that there’s people out there that still love their books. These books are the voices of their authors for us to savor and learn, in the comfort of our places.

    Luis Colorado

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  1. […] Categories: Book or software review, General interest, Web applications, Web marketing Tags: marketing books, software development books Comments (0) Trackbacks (0) Leave a comment Trackback […]

  2. […] Teamwork is made with these books Posted March 1, 2010 Filed under: marketing, software production | A blog post on the books in Open Lab: […]

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