Some books helpful for product development and marketing
In the last three years it has frequently happened that by reading a book and getting in depth knowledge about some of the diverse activities needed in software product development and marketing, we found out that we were doing something wrong, or were about to. Sometimes simple changes in policy have quickly lead to direct increases in sales – so its not “just theory”.
These are among the books that have most influenced us:
Some of the beloved / informative or both are not currently in Open Lab, because some of us is reading one or is hiding it at home, among which:
Our software house is not formally a startup, though product development has changed so much in the last 12 months that we are proceeding as a startup. There are many nice books from the past in our libraries, whose content is always valid.
Also a section for the IT guys:
And there is more: