Getting attention: telling a story with a mockumentary

This is the beginning Wikipedia definition of Mockumentary:

Mockumentary (also known as mock documentary) is a genre of film and television in which fictitious events are presented in documentary format

I had been thinking and trying to write a script for a longish video presenting Licorize. I tried various versions, but was unconvinced. Then I went to my weekly creative writing lesson, and the next morning I woke up with the idea: do a fake documentary! After all, the web worker is a strange kind of beast…

The documentary format has the advantage of allowing storytelling at a slow pace, and of keeping listeners attention for a long time. It is a good mean for transmitting complex information. I wrote the script for it in a morning, and in one afternoon we’ve put together the audio, and here is the result:

The script:

Anthropology of the web worker – and the Licorize-consumer niche

http://blog.licorize.com/2010/10/26/anthropology-of-the-web-worker-and-the-licorize-consumer-niche/

Audio:

http://licorize.com/applications/licorize/site/licorizeOverviewSoundtrack.mp3

Now of course creating the video will take longer to produce, but once one has the right idea, pieces can fall together really quick.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: