Organizing a local event: the DD-Day first experience

Last Friday (March 25th, 2011) a group of around sixty web designers, developers and marketers met in Florence for a full day meeting,  discussing the theme Content & Marketing. I came with the idea of a volunteer based periodical opportunity for  web creators of the Florence area after enjoying the UX Barcamp in November. After … Continue reading

The curious case of Mixergy’s topic

What is Mixergy about? Mr. Warner presents it an online interview site where you find “experienced businesspeople mentoring you”. Sometimes it is so. Sometimes, it isn’t. Listen to Warner and Vaynerchuk discussing. To first reaction of the average snobby European listener is not admiration for these fellows (as they seem to firmly believe 😀 ), … Continue reading

On Gamamoto: writing game stories

Typical non player character

I wrote a blog post on Gamamoto on Writing your game script / storyboard in JavaScript.

A proposal for Better Software 2011: a startup workshop on marketing storytelling

This is my proposal for holding a seminar for startups at the next Better Software conference (in Italian). The workshop will be on storytelling for software marketing: