I’d be very happy to get feedback on this new service idea: Your Change Manifesto – about a free online service for facilitating creating consensual change in companies, teams, enterprises. A webcast where I present the idea: http://www.youtube.com/watch?v=pL6IM1yV41o&hd=1 These ideas are inspired by Seth Godin’s writings. Feedback can be posted on this Facebook page, discussed … Continue reading
Many years ago, at home with my parents we had as guest an American geneticist, as often happened being my father a geneticist too. They were discussing a prize in genetics, and my father’s friend had a medal designed and produced, and showed it to us, introducing it as “made by the best possible sculptor”. … Continue reading
I recorded a short webinar on how to use bookmarking for improving online marketing campaigns, here. I’ve also put my notes on Slideshare here.
When creating a marketing strategy for software one considers what to communicate and how. And when considering software adoption by companies, one tries to meet usability and provide the features required. One factor that I found to be quite important in my software marketing experience is timing. When selling software to enterprises and companies timing … Continue reading