Digital Storytelling: publishing

Digital Storytelling - publishing

On SlideShare my slides for the second part of my course on Digital Storytelling I’m teaching at Master in Multimedia Content Design at the University of Florence.

Digital Storytelling: writing

On SlideShare my slides for the first part of my course on Digital Storytelling I’m teaching at Master in Multimedia Content Design at the University of Florence.

Home made online marketing requires …

How much time does home made online marketing requires to launch a software product / service? Out of 100 developers creating games, web services, iPhone apps and so on…

Fatal flaws and promising miracles

Meet Flipboard

Addenda to the previous post on fatal flaws in marketing: Flaws and miracles Yesterday I saw a big ad of the new mini saying more or less “If you feel like you are not living –> get a Mini.”. Their new ad line is that by buying a mini your life will be full full … Continue reading

Two simple marketing principles

Meet Flipboard

I have been fighting in software and games marketing for a while, and I’ve read many books and tried several techniques. I’ve launched several software products with diverse results, and I’ve also taken creative writing courses, studied storytelling techniques for marketing, studied TV advertising, even created a game on this theme. Whenever I see an … Continue reading