Play with your brand narratives

Play with your brand narratives

I’ve recently been at an interesting (and very well organized) event on Brand Storytelling, the Brand Storytelling Forum in Milan, where several ad agencies presented campaigns on brand storytelling. The campaigns presented were from major corporate brands (Luxottica, Ing Direct and so on) ; I tried to read and gain more depth on the theme … Continue reading

HTML5, games and gamification

HTML5 devices

Some considerations written for Codemotion Rome 2013 here:

More on game mechanics, rewards, and thinking users

I wrote a blog post on Game mechanics and thinking users a while ago that is still quite popular. This lecture by Chris Hecker on  Achievements Considered Harmful? is interesting and touches related themes, pointing out some absurd consequences that gamification can bring. It also touches the point of “why make games?”. The problem with … Continue reading

Amy Jo Kim’s Gamification Workshop Slides

I have been following Amy Jo kim’s work on gamification for a while. She recently published slides from a workshop of gamification and I find the contents of these very inspiring (hoping for a video soon). Not that I find the gamification fad interesting, but Miss Kim presentation is not the poor and arbitrary gamification … Continue reading